Premiere Interactive
Premiere Interactive

Unit Guidelines

Unit Formats Sound Video Preanimation
(Outside Unit
Boundary)
Expansion Lead Time Max File Size
Top Leaderboard
(728 x 90)
gif, jpeg, Flash (swf and/or flv), html, 3rd party rich media supported Yes1 Yes2 Yes3 Yes4
728 x 315 - Down
3 days 40K / 10MB for streaming videos (Flash)6, 9, 10, 11
Bottom Leaderboard
(728 x 90)
gif, jpeg, Flash (swf and/or flv), html, 3rd party rich media supported Yes1 Yes2 No Yes5
728 x 315 - Up
3 days 40K / 10MB for streaming videos (Flash)6, 9, 10, 11
Medium Rectangle
(300 x 250)
gif, jpeg, Flash (swf and/or flv), html, 3rd party rich media supported Yes1 Yes2 No Yes5
450 x 450 - Down & Left
or
600 x 250 - Left
3 days 40K / 10 MB for streaming videos (Flash)6, 9, 10, 11
Newsletter Banner
(300 x 250 and
728 x 90 )
gif, jpeg, no animation No No No No 2 days 30K
Player
Banner
(300 x 250)
gif, jpeg, no animation No No No No 2 days 30K
Mobile Banner
(320 x 60)
gif, jpeg No No No No 2 days 30K
RSS Large Banner
(468 x 60)
gif, jpeg No No No No 2 days 30K
Video Overlay
(450 x 50)
Not available --- --- --- --- --- ---
Video
Overlay
(300 x 50)
Not available --- --- --- --- --- ---
Pre-Roll
(480 x 360)
Not available --- --- --- --- --- ---
Pre-Roll
(320 x 240)
Not available --- --- --- --- --- ---

1. Sound must be user initiated.
2. 15 seconds maximum animation.
3. Limited to 3 seconds, includes surcharge.
4. Expand on mouseover ok (on first mouse over only), includes surcharge, close button required.
5. Expand on affirmative click only, close button required.
6. 40K initial load, 1 subsequent polite download @ 50K.
7. 4:3 aspect ratio, 700 kbps bitrate recommended, extra charge if video is not delivered in flv or h.264 format.
8. Advertisement label and close button required.
9. swf and gif files cannot loop more than 2 times (no longer than 15 seconds).
10. clickTag must be embedded in all non 3rd party served Flash files in the top layer of the swf.
11. If auto-expanding on page load, ad must auto collapse after 5 seconds

For Flash ads with multiple click thru urls, each button should have its own mouse event with a different clickTag. For example:

Button 1:

on (release) {
getURL(_level0.clickTag, "_blank");
}

Button 2:

on (release) {
getURL(_level0.clickTag2, "_blank");
}

The code above refers to ActionScript 2. For Flash ads built with ActionScript 3, use the following clickTag event. clickButton in the code below should be the instance name of the clickable button/area:

clickButton.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent):
void { var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), "_blank"); }
});