
| Unit | Formats | Sound | Video | Preanimation (Outside Unit Boundary) |
Expansion | Lead Time | Max File Size |
| Top Leaderboard (728 x 90) |
gif, jpeg, Flash (swf and/or flv), html, 3rd party rich media supported | Yes1 | Yes2 | Yes3 | Yes4 728 x 315 - Down |
3 days | 40K / 10MB for streaming videos (Flash)6, 9, 10, 11 |
| Bottom Leaderboard (728 x 90) |
gif, jpeg, Flash (swf and/or flv), html, 3rd party rich media supported | Yes1 | Yes2 | No | Yes5 728 x 315 - Up |
3 days | 40K / 10MB for streaming videos (Flash)6, 9, 10, 11 |
| Medium Rectangle (300 x 250) |
gif, jpeg, Flash (swf and/or flv), html, 3rd party rich media supported | Yes1 | Yes2 | No | Yes5 450 x 450 - Down & Left or 600 x 250 - Left |
3 days | 40K / 10 MB for streaming videos (Flash)6, 9, 10, 11 |
| Newsletter Banner (300 x 250 and 728 x 90 ) |
gif, jpeg, no animation | No | No | No | No | 2 days | 30K |
| Player Banner (300 x 250) |
gif, jpeg, no animation | No | No | No | No | 2 days | 30K |
| Mobile Banner (320 x 60) |
gif, jpeg | No | No | No | No | 2 days | 30K |
| RSS Large Banner (468 x 60) |
gif, jpeg | No | No | No | No | 2 days | 30K |
| Video Overlay (450 x 50) |
gif, jpeg, png8 | No | No | No | No | 2 days | 50K |
| Video Overlay (300 x 50) |
gif, jpeg, png8 | No | No | No | No | 2 days | 40K |
| Pre-Roll (480 x 360) |
flv, h.264 (no other video format accepted)7 or static image (gif, jpeg, png) | Yes | Yes | No | No | 4 days | 1.5 MB max (preloaded video) / 50K (static image) |
| Pre-Roll (320 x 240) |
flv, h.264 (no other video format accepted)7 or static image (gif, jpeg, png) | Yes | Yes | No | No | 4 days | 1 MB max (preloaded video) / 40K (static image) |
1. Sound must be user initiated.
2. 15 seconds maximum animation.
3. Limited to 3 seconds, includes surcharge.
4. Expand on mouseover ok (on first mouse over only), includes surcharge, close button required.
5. Expand on affirmative click only, close button required.
6. 40K initial load, 1 subsequent polite download @ 50K.
7. 4:3 aspect ratio, 700 kbps bitrate recommended, extra charge if video is not delivered in flv or h.264 format.
8. Advertisement label and close button required.
9. A swf and gif files cannot loop more than 2 times (no longer than 15 seconds).
10. clickTag must be embedded in all non 3rd party served Flash files in the top layer of the swf.
11. If auto-expanding on page load, ad must auto collapse after 5 seconds
For Flash ads with multiple click thru urls, each button should have its own mouse event with a different clickTag. For example:
Button 1:
on (release) {
getURL(_level0.clickTag, "_blank");
}
Button 2:
on (release) {
getURL(_level0.clickTag2, "_blank");
}
The code above refers to ActionScript 2. For Flash ads built with ActionScript 3, use the following clickTag event. clickButton in the code below should be the instance name of the clickable button/area:
clickButton.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent):
void { var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), "_blank"); }
});